Timothy Armoo “Timo” is the 23 year old CEO of Fanbytes, a mobile video advertising platform helping brands like Deliveroo, Apple Music and even the Government reach Gen Z through TikTok, Snapchat and Tiktok influencers.
Timo launched the business in 2017 using the theme of “Advertainment” which fuses advertising with entertainment, Fanbytes has been dubbed by Business Insider as “owning the mind of Gen Z.” To date Fanbytes has raised funding from strategic investors including the founders of Boohoo, Pretty Little Thing as well as CEOs of Dentsu Aegis and the Internet Advertising Bureau. Fanbytes is Timo’s 3rd company, having started his first company at 14 and selling his second company at 17-year-old.
Timos talk is called “The Marketers Guide to winning with Gen Z in 2019”
The world of social media has meant there are new rules to reaching today’s younger audience. In this talk, Timo will be sharing the insights into how to win the hearts of this audience and how brands like McDonald’s, Apple Music and the U.K. government have used these principles to a lot of success.