Access remote from the comfort of your own home
The safety, health and wellbeing of our participants, speakers and partners is our top priority. Given the current COVID-19 situation in Europe, we have made the decision to move the conference online. 

Awesome, engaging conference
On September 30 – broadcasting LIVE from Malmö – Sweden, we will bring you the 19:th edition of our Conference as a virtual experience with speakers from all over Europe. Join in from wherever you are!

Modern TOTEMS are more than present in our lives. We gather around Instagram, Google, Netflix, Michelle Obama, Disney, Cristiano Ronaldo, Greta Thurnberg, Apple, LEGO, Roger Federer, Instagram, Fortnite, TikTok. Post-modern society has adopted totems because each individual that forms it is represented by some or many. Consumers, in many cases, are defined by the brands they choose and many others do not conceive their world without the presence of their TOTEMS… Read more >>

Jonathan Low will explain about the life of a digital marketer – before and after JumpStory. According to Low, we’re currently trapped in a reality, where stock photos and videos are artificial-looking; cliché and boring. On top of this, the typical marketer has to spend hours searching for these images on a number of platforms – yet even after having invested all of this time still risking choosing the photos based on gut-feelings rather than data and research… Read more >>

Facebook Shops. The future solution for Facebook’s E-commerce platforms. Facebook has just announced that their Facebook Shops will be rolled out soon in 2020. Facebook Shops or Commerce Manager is a way to sell your products on Facebook in a shopping module. Imagine that you no longer have to worry about ‘load time’, ‘drop off’ from shopping cart, payment modules and similar things, but that you can now also extend the shopping experience on Facebook’s platforms… Read more >>

Despite the progress of the last 5 years, Influencer Marketing is still a controversial topic. Lots of brands think it can’t work for them. Often that is because their product isn’t visually compelling enough for Instagram or has complex features that need explanation. Or because brands aren’t inspired by paying Love Island stars to promote diet tea! However, YouTube is a massive opportunity that’s often overlooked. It is the platform where people watch videos with the sound on, for an average of 4 minutes. To win that attention… Read more >>

How do you digitize an offline market and change customer behavior? This will be the main focus on this talk from Martin Molt Ipsen from Jero – a digital wine investment platform with the vision of making wine investment as simple and accesible as trading stocks.

In these turbulent times, long-term visions for brands are crucial. It’s about building brand preference, but how do you create that on social media? On the basis of a number of strategic models, I help you to discover the story of your brand.

When starting a digital business the best way is to first build a prototype and test the idea to see if people understand it. Of this I had no idea. Neither did I have any idea of what Agile meant and why testing and iteration are the best way to spend less money whatever you want to do. Boy, did we make mistakes in the beginning! (And now…) But the best thing with making mistakes is that you learn so much more from them than by doing the right thing all the time. Some of those learnings are what I want to share with you. And when I learnt that the word Agile was not just something developers used to confuse me, but the way we were working in all areas of the company. And how you can use it to fail forward fast and learn.

The last 6 months has turned everything upside down. Well, not everything. We always knew the time would come when digital sales would take the place it deserves. Listen to Oliver and find out how to target your messaging and why it matters when communicating with digital prospects… Find your audience and understand what makes them tick… In this talk Oliver will lead you through how to use Content Marketing for Sales Reps and also show you which tools you need to succeed selling in a digital world

Influencer marketing is one of the most popular ways for businesses to distribute content on Instagram and it can be an excellent strategy to cut through the noise and reach your target audience. But how do you do it efficiently? Clara will talk about how to find the right influencers for your brand and how to connect with them. Learn how to spot fake followers and some of the common mistakes made when choosing influencers. Having limited resources? You can be successful without short term campaigns with macro influencers, Clara will explore the power of micro influencers. She will also talk about important goals and KPI:s and give you tips on her favorite tools. She will also cover subjects as user generated content as well as some of the latest trends within influencer marketing 2020 and how to target Millennials.  

More information will be avalible soon