Automating your reporting across different marketing channels.
Accessing your data is one thing. Understanding and analyzing it is another! Data is a blessing for any marketer when it is meaningful and understandable. However, turning data into meaningful insights can be a complex process. Data Studio is Google’s free data visualization and business intelligence reporting tool and can save you lots of time and effort.
Talk at IIF2019 on October 22
How to Master Google Data Studio – Automating your reporting across different marketing channels
After surveying 450 people, it was clear that the vast majority of those where not automating their reporting using Google Data Studio so this talk was created to help bridge the gap between manual and automated reporting. It is estimated that businesses can spend up to 3 days a month pulling together reports. By the end of this talk, you will be armed with an actionable list of reports that you can create for the different marketing channels with tips and tricks that will make Google Data Studio your new best friend.
Samantha is the Founder of Biddable Moments, an Paid Media Consultancy dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. She has worked with leading brands across the UK including Tenpin, Roland Mouret, OKA, Leisure Jobs and the University of Southampton to name a few.
Samantha won the UK Search Personality Award at the UK Search Awards and has also been rated one of the Top 25 PPC Experts in PPC Heros ‘Most Influential PPC Experts’ list in 2019, 2018, 2017 and 2016.
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