Do you sometimes feel that you suffer from Curated Content? You scroll thru your social media feeds and all the advertising is so perfect and planned… and it somehow doesn’t feel real, like actually made for you?
Content Curation is gathering and presenting digital content that surrounds specific subject matter. In other words, using content from a variety of sources, and delivering it in an organized fashion. Perfectly planed, staged and placed into your company’s campaigns and social media marketing strategies. And to be successful with content curation in a business setting, it is important to display only the best, most relevant content possible.
Since applications like Snapchat, Facebook LIVE, Instagram Stories and FB Messengers – My Day… we’ve started to see a new creative way of thinking and reaching out to our followers by giving them behind the scenes, product visibility and real life spontaneous content.
This new way of reaching out, opens up to extreme possibilities on imprinting your brand with your followers. You are now the director of your own ”endless movie” and with the right strategy you could give them deeper insights and show what your company value really stands for, how your company services and products work, and much more… But, can any company do this?
But, the uprising of Spontaneous Social doesn’t necessarily mean that Curated Content will be dying out any time soon, but rather opens up a whole new exiting and spontaneous path in corporate storytelling. With a clever strategy, one way of presenting content doesn’t have to rule out the other. But, down the road… who knows?
To deliver more insights and case studies on the subject, we are welcoming Amy & Jennifer Hood to Internet i fokus that takes place at the Hotel Quality View – March 28, 2017 in Malmö – Sweden.
These dynamic and creative sisters from Newport Beach – California, are the founders of Hoodzpah Design, Odds and Sods and #ConnectingThings – an event series for creatives and doers. Amy & Jennifer work with a variation of brands, from small companies to larger corporations like Google, Disney and Stella Artois.
Together this dynamic duo frequently engage their followers, with a passionate and tactical brand strategy using Facebook, Twitter, Instagram and of course Instagram Stories for spontaneous storytelling.