As head of social for Wolfgang Digital, Roisin has her finger on the rapidly beating pulse of Facebook, Twitter, Instagram, Pinterest and beyond. Roisin manages a performance social team of 8 who’s main focus is driving conversion through social media and integrating social with other channels to drive results.

Roisin’s work has won multiple Irish & International awards including ‘Best use of Social in a Search campaign’ at the European Search Awards in 2019, ‘Best Public Sector Campaign’ at the Social Buzz awards in 2018 & ‘best integration of search into cross-channel marketing’ at the Landy awards in Seattle 2018. Roisin’s team has also had 6 case studies published by Facebook, Twitter and Pinterest, two of which were the first in Ireland (Pinterest & Twitter). 

Client Experience: Red Bull, Littlewoods Ireland, DAA, Tesco Ireland, Brown Thomas.

Wolfgang Digital Bio

Wolfgang Digital is a multi-award-winning Digital Marketing Agency based in Dublin and Amsterdam, which specialises in SEO/organic search, PPC advertising (e.g: AdWords and Bing), social media, Conversion Rate Optimisation (CRO), analytics, creative, and content marketing.

Our highly dedicated team are specialists in their chosen fields and as a result, Wolfgang Digital has numerous awards to its name including 2 x 2019 Google Premier Partner Awards,  3 x 2019 Digital Media Awards, 4 x 2019 European Search Awards, 2 x 2019 U.S. Landys Search Awards, the 2019 European Search Award for Best Large Integrated Search Agency for the second year running and the 2019 SEO Agency Of The Year at the U.S. Landys Search Awards. In addition to this, our campaigns have been featured as official Success Stories by Google, Twitter and Facebook.

How To Outmarket Your Competition in The AI Era

5G rolled out in Ireland less than two months ago. The resulting increased internet speeds and increasing amounts of data drive us deeper into the AI era of the internet. The internet giants have been busy building out their AI capabilities for years now, Google has gone so far as to say it is now an “AI first” company. This new dawn poses existential questions for digital marketers.

In this talk, Beth and Roisin will explore this new landscape discussing the strengths and the weaknesses of the machine, deliver practical tactics and share award-winning cases studies which will enable digital marketers to prosper in the AI era.