Humanising Branding in the Digital Era

The most important factor of the digital era is not understanding technology! But, instead the importance is on understanding people!

During this Masterclass Andy Stalman and Lisa Remnelid will be focusing on the humanistic side of branding which is what us humans are craving for.

Totem Branding will share with you the secrets behind adopting a holistic approach with your branding strategy taking into consideration key elements such as emotions, senses, behaviours to create engagement and build trust, whilst establishing relationships with the brand. In the future, totems will replace brands and believers will replace the traditional customers.

Andy is one of the world’s leading branding experts. With more than 25 years of experience, he has developed projects in over 20 countries. His talent and charisma has led to Andy to become known as ‘Mr. Branding’. Read more >>

Lisa has 25 years on an international level with a focus on concept and strategy development, leadership training, customer focus strategies and how to work in the 21st Century with the main essence of mankind – humanising what we do and getting the best out of it! Read more >>

General Information
Date: April 22
Time: 10: 00-12: 00
Organizer: Malmö Graphics Academy
Location: Qucik Office, Östra Varvsgatan 4 – Malmö
Maximum amount of people: 25
Masterclass Price: SEK 395
Payment method 1: Online
Payment method 2: Invoice
For Invoice payment, please fill in the form below.

    Please note that your booking is binding. In the event of an obstacle, you can transfer your place to a colleague free of charge. Prices are per participant and include fika and coffee. VAT will be added.