Clara Annermalm, Digital Marketing Manager at JaBaDaBaDo

Clara has extensive experience within branding and influencer marketing working many years building influencer strategies and networks. With a background from retail and FMCG she is an expert on how to communicate brand values effectively.

She started to work with influencers already back in 2008. “I early recognized the value of influencer marketing, as influencers can connect with an audience in a way that traditional marketing can’t”. Clara knows how to find the right fit for successful co-operations and how to build long lasting influencer networks on a global scale. As a Digital Marketing Manager at JaBaDaBaDo one of her first assignment was to build an influencer strategy, organically increasing the Instagram followers from 2000 to 25 000 in less than a year.

Talk – How to succeed with influencer marketing on Instagram 2020

Influencer marketing is one of the most popular ways for businesses to distribute content on Instagram and it can be an excellent strategy to cut through the noise and reach your target audience. But how do you do it efficiently? Clara will talk about how to find the right influencers for your brand and how to connect with them. Learn how to spot fake followers and some of the common mistakes made when choosing influencers. Having limited resources? You can be successful without short term campaigns with macro influencers, Clara will explore the power of micro influencers. She will also talk about important goals and KPI:s and give you tips on her favorite tools. She will also cover subjects as user generated content as well as some of the latest trends within influencer marketing 2020 and how to target Millennials.