With social media in a state of constant evolution, this talk is going to explore what the social landscape will look like in 2018.

The digital market constantly evolves, now more than ever. Being able to stay ahead on trends gives you the opportunity to reach new customers, keep your regulars and optimize your sales. 

As the digital technology advances the use of interaction with customers has become essential. Engaging and reaching target groups has become central for companies and brands. That is why you already, today, should start implementing these trends into the digital strategic planning process. It’s not enough being well-ahead, being well-prepared makes the difference!

Talk at IIF2017
We’ll start by looking at how the platforms themselves are evolving and how people’s behaviours are changing.

From there we will take a step back and take a macro view of what’s happening in social, and how brands will therefore need to shift their approach in order to succeed. From influencers to paid media, we’ll look at everything you need to know about social in 2018.

The talk will cover:

• The five big shifts in social media as we move into 2018.
• The impact on how users behave on social.
• What it all means for brands and marketers.