A narrow focus brings narrow results. And to ensure that we cover 360 degrees of marketing we need to have a practical digital marketing framework that enables us to get a full overview, keep focus, prioritize activities and execute for success. That is what Morten Blumensaadt from FFW Agency in Denmark will give you in this session.
Often businesses see a 1-2 percent conversion rate on their digital solutions. That means that more than 98 % of the users either didn’t convert because of content or usability issues, or because they were not visiting the website with the intention to convert. The key to success is to understand why the visitors are using our solution, and to assist them in every step of the way from initial meet & greet and all the way to becoming a long-term loyal customer. Every step of the user journey needs attention – and every missed step directly translates into missed opportunities.
The session focusses on three main areas:
– A framework for structuring the activities around the customer journey
– Tools to identify and understand user intentions and opportunities
– A prioritization framework that identifies the short, medium and long-term opportunities, and enables us to initiate the most valuable activities first!
It is 10 % tools and 90 % skills and mindset. Morten promises to cover both!
Morten is a Digital Strategist at FFW Agency in Denmark, and is specialized in using data, technology and creativity to do efficient digital business optimization. Morten believes that results are best created through a structured and measurable effort – especially online!
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