Pixie Drake af Hagelsrum


Pixie Drake af Hagelsrum is a brand psychologist, detective and strategist at House of Harvey – a small brand advisory in Stockholm with a big perspective. Moving to Sweden proved to be the perfect antidote to the world of lobbying and spin in which Pixie cut her teeth in London. She has since found new and creative (and less sneaky) ways to apply her studies and experience in PR, marketing, behavioural psychology and cognitive behaviour.

Having worked with the likes of H&M, & Other Stories, GE Healthcare Life Sciences, ICA, Skanska, Ericsson, and H&M Group, Pixie orchestrates an arsenal of tools and methodologies to find out what real people really think of brands.

Once she knows why people love, hate or don’t care about your brand, she then helps you re-evaluate, reframe, reinterpret and reactivate your story for real, so that people might love you more, hate you less, or just start giving a crap.