Beth first fell in love with digital marketing during an internship in San Francisco, where she was introduced to AdWords and social advertising. Beth began work at Wolfgang Digital as an AdWords trainee and has since progressed onto the Client Engagement team, working on strategy development with some of Ireland’s biggest retailers including Littlewoods Ireland, Brown Thomas and Arnotts. Her team have won numerous awards both in Ireland and abroad, including “Best in Data & Analytics” at the Digital Media Awards 2019, and “Best Use of Search – B2C” at the European Search Awards in Budapest this year.

Wolfgang Digital Bio

Wolfgang Digital is a multi-award-winning Digital Marketing Agency based in Dublin and Amsterdam, which specialises in SEO/organic search, PPC advertising (e.g: AdWords and Bing), social media, Conversion Rate Optimisation (CRO), analytics, creative, and content marketing.

Our highly dedicated team are specialists in their chosen fields and as a result, Wolfgang Digital has numerous awards to its name including 2 x 2019 Google Premier Partner Awards,  3 x 2019 Digital Media Awards, 4 x 2019 European Search Awards, 2 x 2019 U.S. Landys Search Awards, the 2019 European Search Award for Best Large Integrated Search Agency for the second year running and the 2019 SEO Agency Of The Year at the U.S. Landys Search Awards. In addition to this, our campaigns have been featured as official Success Stories by Google, Twitter and Facebook.

How To Outmarket Your Competition in The AI Era

5G rolled out in Ireland less than two months ago. The resulting increased internet speeds and increasing amounts of data drive us deeper into the AI era of the internet. The internet giants have been busy building out their AI capabilities for years now, Google has gone so far as to say it is now an “AI first” company. This new dawn poses existential questions for digital marketers.

In this talk, Beth and Roisin will explore this new landscape discussing the strengths and the weaknesses of the machine, deliver practical tactics and share award-winning cases studies which will enable digital marketers to prosper in the AI era.