Customers rely on genuine warmth to develop a personal relationship with brands. Building connection has never been more important.
For people, brands and businesses to create lasting connections has become fundamental to both personal and professional success. Tomorrow’s consumer trends will by no doubt be shaped by the millennial market and new technology. Brands must keep their ears to the ground for the latest trends and leverage them to better connect with their customers. It is more important than ever for brands to innovate, engage and build loyalty with their audiences. Building a sense of connection, pride and belonging is at the core of what TOTEM Branding does.
Andy Stalman is one of the world’s leading branding experts. With more than 25 years of experience, he has developed projects in over 20 countries. His talent and charisma has led to Andy to become known as ‘Mr. Branding’.
He is currently a co-founder and Managing Director of TOTEM Branding. Lecturer both in Spain and in other countries in Europe, Asia, North America and Latin America is one of the ”top 100 lecturers in Spain” according to the prestigious consultant Thinking Heads. Andy is also the author of the bestseller ‘BrandOffOn. Branding the Future’, considered one of the most influential books of the 21st century. He published his second sucessful book ‘HumanOffOn: Is Internet changing us as human beings?”’.
He is a visiting professor at prestigious business schools and a consultant for companies around the globe. Andy is a regular speaker at branding and business events across the world. And his blog has been awarded as the Best Marketing Blog in Spain in the category “Top Blogs Marketing Annual Award”; and has received over four million visitors.
Transforming clients into believers.
Modern TOTEMS are more than present in our lives. We gather around Instagram, Google, Netflix, Michelle Obama, Disney, Cristiano Ronaldo, Greta Thurnberg, Apple, LEGO, Roger Federer, Instagram, Fortnite, TikTok. Post-modern society has adopted totems because each individual that forms it is represented by some or many. Consumers, in many cases, are defined by the brands they choose and many others do not conceive their world without the presence of their TOTEMS. Brands shape our relationship with the world and for brands this implies a great opportunity, but also a greater responsibility.
A TOTEM is a powerful symbol, moreover, that the true transformation is much deeper than the digital one; It is cultural, social, economic and emotional. In this new world, TOTEMS have gone from being quality functional brands to philosophical-social-mythical concepts that help many clients and consumers transforming believers into self-realization. Believers increasingly demand that brands not only have functional benefits, but also a purpose, values, and social commitment. We are linked to TOTEMS because they speak and execute the highest human values associated with such self-realization. That is why we are more attached to some brands than others.
TOTEMS are not defined by their size, budgets or billing. TOTEMS are defined by their honesty, their transparency, their ethics, their purpose. TOTEMS embrace sustainability and diversity. Its culture, its leaders, its internal believers give life and meaning to its mission. They are aware of the historical moment they have to star in and do so with responsibility and commitment. The transformation, in its broadest sense is already underway, the era of TOTEMS began.