Scott Roemermann – Nordic Morning

Scott Roemermann Nordic Morning


Mass personalization ambitions – How brands can achieve hyper relevance at scale

As marketing organizations move rapidly towards mass personalization of messaging and micro segmentation of audience, they meet the new content conundrum: How to produce and handle large volumes of content while maintaining quality and performance. In this presentation, Scott Roemermann, Innovation Lead at Nordic Morning, will address how to prepare marketing teams for this shift with the technology, workflows, and data needed to dramatically increase content velocity.

Nordic Morning creates digital experiences that transform businesses. We are 320 passionate people driving change for the largest enterprises and brands in the Nordics by building and running their Digital Growth Engines. Our ways of working helps companies become customer-centric by combining our capabilities within business transformation, service design, technology, data driven marketing and content.