Jonathan Bean – Mynewsdesk
Jonathan Bean, leading speaker on innovation and change in the media, marketing and technology industries. He is currently Chief Marketing Officer of the digital PR platform Mynewsdesk, and previously worked on digital transition at UK media company UBM. Jonathan is responsible for global marketing, strategic partnerships and corporate development at Mynewsdesk. Jonathan has previously been responsible for Mynewsdesk’s expansion into new markets and global growth operations. He started his life in PR before moving into the technology that supports the industry. Previous roles have included being part of the European management team at PR Newswire.
Talk: Narratives & Trust – The 2 ingredients every brand needs to survive and thrive
No matter what content type or channel you are using in your digital marketing there are two key ingredients to success. Do you have a story that is relevant and engaging and is your brand, product or company trusted. Jonathan Bean, Chief Marketing Officer from Mynewsdesk will take us on a journey into the changing world of storytelling and what today’s challenge is with building trust in digital marketing.